Data as a Toxic Asset

February 11, 2024

At Integry we like to say we’re a boring Internet plumbing business. We move data between two points across the internet. This sounds trivial but given how every source and destination is unique, it’s a huge pain.

While we’re moving your and your customer’s data: we don’t want it.

That’s right: we understand you need to get value from your data, it needs to move seamlessly between systems, but we as a business do not and will not profit from your data.

This means that we treat data as a toxic asset. If something is toxic, you want to minimize its collection, you want to store it safely, and you want people to interact with it as minimally as possible. We think that’s a great guiding principle on how we think about data.

// Intercom